Why are people not visiting your website?
1) Your website is not receptive
This one is huge. Ecommerce sites need to be as easy to view on mobiles as they are on desktop computers. Mobile shopping is now commonplace instead of being the exception. If your website does not show properly on smart phones and tablets, your customers will find a competitor website that does.
If you are thinking of transforming your attic to add a bedroom and a bathroom with Velux roof windows to your property, you may well look online for a builder that does loft conversions in your area and the chances are you will be looking on a mobile device. You will probably not even consider a builder whose website does not show up properly on your device – instead you might choose a builder with an amazing website full of plans, photographs and testimonials that are easy to see.
2) Your images of items are too small
In accordance with HubSpot’s “2 Ecommerce Image Tips that Increase Sales Conversions,” size is an issue.
The brief article states:
Your images need to be huge and clear enough for buyers to see every detail. A zoom function to assist with the smallest of details is continuously a great suggestion, too. Take photographs and feature every item from a range of different angles, as well. Buyers will want to see leading, bottom, sides, as well as inner features of whatever you offer. Once again, without those details, consumers will leave and also find a website that can provide the pictures they require.
3) You have a weak call-to-action
The style of your touchdown web pages should include a strong call-to-action that is easy to comprehend and comply with. A/B screening can assist you to narrow down the area of a lot of reputable calls to action for your target market. Use your analytics to determine precisely what is working and exactly what needs to be revamped in the phrasing and the look of your CTAs.
4) Your web pages download slowly
If your website downloads slowly, your customers get cross and leave your site. There is nothing to suggest that your customers have to put up with having to wait. Slow-loading pages will make them shop somewhere else on the internet ……very quickly.
A firm of family law solicitors in Edgware with a website that is full of advice about conveyancing, divorce, separation, wills and inheritance tax will not gain any new clients via their website if the website is very slow to download, no matter how much keyword analysis they have done to select the best keywords for their site to give it a high domain authority– people will not wait to see it; they will instead, maybe search for another conveyancing solicitor in London whose website is fast to download.
5) Your shopping basket is too complex
In 2009, Smashing Publication identified that the bad design of a shopping basket puts people off shopping with you and this is still true today.
“Ensure that your basket allows a user to include an item then go back to the last page they were on. Or even better: allow them to add something to their basket without ever leaving the page they were on (using a mini basket). Let your customers change the quantities of items in their basket or remove something. It is also good to let them see what delivery charges will be before they start the check out process.”
Remember that online customers want things to be convenient. That is why they like shopping online. The less complicated you can make the process of adding things to a basket, the more likely it is that the basket will be full.
Ideas to Note
There are, naturally, countless other style imperfections that can cause chaos with your advertising techniques. Usually, your objective relating to ecommerce sites should be to make the buying process as smooth as possible at every point.
Supplying a customer experience that contains a simple shopping basket, top quality pictures, a responsive website design, a solid call to action and also the fast downloading of websites will certainly increase conversion rates and make your website profitable.
Article based on a write-up on business2community.com: